All about me.
I’m a design leader with two decades of experience crafting digital strategies and delivering impactful services for global brands, start-ups, and government organisations. My passion lies in solving complex problems through thoughtful, user-centred design, always focusing on usability, innovation, and continuous improvement. From leading large-scale digital transformations to designing intuitive services and scalable design systems, my work is grounded in creating solutions that truly resonate with users.
Collaboration is at the heart of what I do. I thrive on working with diverse teams to turn ambitious ideas into practical, user-focused solutions. By leveraging data, research, and creative thinking, I bridge the gap between business goals and user needs. Whether it’s pioneering Human-Centred AI or optimising SaaS platforms, I’m committed to making the complex simple and the simple delightful.
Dave’s design DNA
Problem solver
At his core, Dave thrives on understanding complex challenges. He instinctively seeks out the motivations behind every problem, ensuring his solutions are effective and sustainable.
Strategically driven
Strategy is in Dave’s DNA. He believes that the best solutions emerge from a solid, integrated digital strategy—one with clear goals, measurable outcomes, and a focus on long-term impact.
System aware
Dave is wired to see the bigger picture. Whether innovating products or exploring the potential of Generative AI, he naturally connects every element within a system to deliver seamless, user-centric solutions.
Human-Centered
At the heart of Dave’s work is a deep empathy for users. He designs with a singular focus: creating experiences that genuinely add value, aligning solutions with what people truly need.
Recent qualifications
Artificial Intelligence: Implications for Business Strategy
MIT Sloan, CSAIL
2024
AWS Certified Cloud Practitioner
Amazon Web Services
2024
Design Sprint Masterclass
AJ & Smart
2018
New Leader Programme
Harvard Business Publishing
2016
BAE Systems Digital Intelligence
London / Gloucester
2012 – 2024
BAE Systems Digital Intelligence (formerly Detica) is an international defence and security technology firm. They specialise in delivering digital solutions that enable rapid, data-driven decision-making. Their services, solutions and products span customers in Law Enforcement, National Security, Government Departments and Government Enterprises, Critical National Infrastructure, Telecommunications, the Military, and Space.
Head of User Experience
As Head of UX at a globally recognised organisation, Dave led the delivery of innovative strategies and designs for high-profile clients across diverse sectors. He managed end-to-end processes, including Digital Strategy, Service Design, User Research, UX Design, Prototyping, Usability Testing, and seamless integration into Feature Delivery through Scaled Agile, DevOps, and Lean methodologies.
Dave excelled in leadership roles, driving client strategy, project management, and relationship management while mentoring and overseeing the career development of UX Designers, Interaction Designers, and Front-End Developers. Additionally, Dave spearheaded the Digital Strategy and Human Centered AI capabilities at BAE Digital Intelligence.
Historic Futures
Oxford
2007 – 2012
Historic Futures is an organisation dedicated to improving transparency, traceability, and accountability across global supply chains. By leveraging innovative technologies and data-driven solutions, they empower businesses to track the origins and journeys of materials, ensuring ethical and sustainable practices.
Lead Designer and Product Owner
Dave played a pivotal role in transforming product development at a market-leading startup by prioritising user-centric design. He oversaw all brand and design responsibilities for a SaaS supply-chain traceability tool, working with top global brands including M&S, Tesco, Speedo, Wal*Mart, and FSC. Notably, he led the product development of the system that provided full traceability of the medals for the 2010 London Olympics.
Kraft Foods (Mondalez Int.)
Bremen, Germany / Cheltenham, UK
2004–2007
Job history
Kraft Foods (Mondelez International) manufactures chocolate, cookies, biscuits, gum, confectionery, and powdered beverages. Mondelez International's portfolio includes several billion-dollar components, among them cookie, cracker, and candy brands Belvita, Oreo, Ritz, Milka, Côte d'Or, Toblerone, Cadbury, Green & Black's, Dairylea and Philadelphia.
Global Web Coordinator
In his role as Global Web Coordinator for Kraft, Dave managed the deployment of hundreds of brand websites across international markets, including high-profile brands such as Philadelphia, Cote d'Or, Milka, and Toblerone. He oversaw the entire process, from coordinating with external design agencies to ensuring design and accessibility standards, while collaborating closely with internal engineering teams to optimize CMS usage. Dave’s leadership resulted in a 400% increase in annual site deployments and a reduction in deployment costs by over 70%.
Portfolio
I have available a selection of projects or processes that showcase my expertise in driving innovation through Human-Centered AI and strategic digital transformation. I have a proven track record across highly regulated industries of delivering impactful, sustainable solutions that align cutting-edge technology with real business and user value.